Anywhere Small Business® marketing programs which combines the effectiveness of direct mail with the intellect of Google, Facebook/Instagram follow-up ads. It does exactly what it says. It puts your business anywhere it needs to be to drive leads and revenue to.
Anywhere Small Business® includes five features in one package. Anywhere Small Business® is a seamlessly integrated system that maximizes your marketing impact beyond anything else you’ve tried. Instead of just sending out a direct mailing, Anywhere Small Business® consists of Direct Mail, Mail Tracking, Online Follow-up Ads, Targeted Facebook/Instagram Follow-up Ads, and Call Tracking. Here’s how it all fits together.
1) Step 1: Your Mail Pieces Are Sent
Direct mail pieces are mailed to your target market. This proven marketing medium produces results by delivering your skillfully designed and clearly written marketing message right to your prospect’s mailbox.
2) Step 2: Mail Pieces Are Tracked
The mail tracking feature shows clients the predicted date for mail delivery, as well as the actual delivery dates. This gives clients the ability to line up additional staff as needed.
3) Step 3: Automatic Online Follow-up through Google
When prospects receive their mail piece and go to the client's website, but do not take action like filling out a web form or purchasing online, they are captured through our online follow-up system. Then when the prospect leaves the client's website and browses elsewhere, the client's ads show up directing them back to the client's website. Ads are shown through the Google network on over a million websites, including CNN.com and Dictionary.com
4) Step 4: Automatic Targeted Follow-up with Facebook and Instagram.
Take your online follow up even further with our new addition of social media follow up through Facebook! Keep your business in front of your prospects everywhere they go! Facebook has just reached its record high 1.65 billion monthly active users and this number is climbing every day. This new Social Media Follow-Up feature ensures that you truly achieve maximum exposure to those people interested in your product or service.
5) Step 5: Phone Call Tracking
The call tracking feature allows clients to track exactly how many calls they receive from each campaign and allows them to listen to recordings of their phone calls to ensure their reception and sales process is running smoothly. Calls are directed to the client's business phone but recorded and tracked through call tracking software.
Direct marketing method in which carefully targeted prospects (chosen on the basis of age, income, location, profession, buying pattern, etc.) are presented with custom tailored offers for goods or services via ordinary mail or email.
Need a mailing list? We can help! Who do you want to target? Be specific. We can target just about any attribute you can think of. Age, income, home ownership, credit score. Name it!
With retargeting you only target users that have visited your site and already had an experience with your brand. You can choose to target users that went to a specific part of your site, or open it up to your whole site
Your new leads are funneled into an automatic follow- up system. Using the Google Display Network and
the Facebook Audience Network, text and image ads matching your campaign’s design and offer follow your website visitors around the internet after they leave your site. So if leads don’t take the desired action (fill out a form, buy, etc) on your website the first time, you stay in touch. No leads left behind.
Trigger emails are exactly what they sound like – automated emails that are triggered based on specific events, such as an action taken (or not) by a website visitor, or a meaningful change in a customer’s behavior or profile.
For many email marketers, one email strategy manages to prove itself both effective, but also cringe-worthy at the same time–the email blast.
The term “blast” can imply unexpected aggression and a general lack of tact. And while we’re not advising our senders to stop sending email blasts (we provide software that allows for this exact type of sending), we think it’s time to reframe how we think about an email blast for good.
Phone Call Tracking
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.
Mail Pieces Are Tracked
Using a cutting edge barcode technology system, we track the mailing process of your order. You can log in anytime to know exactly when your cards are due to arrive, so you can plan for the influx of new customers.
I’m already getting great results with direct mail. Why should I upgrade to Anywhere Small Business®?
If direct mail is already working well for you, that is all the more reason to upgrade! With the addition of the Facebook and Instagram ads that are included in Anywhere Small Business® you should expect to see an even higher increased return on investment from what you’re already doing. Anywhere Small Business® simply increases your business’s exposure even more to your targeted prospects.
If direct mail hasn’t worked for me in the past, will Anywhere Small Business® make any difference?
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment (ROI). If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking, Online Follow-up Ads, and Facebook Follow-up Ads combine to boost the ROI.
Can I turn my current postcard or campaign into an Anywhere Small Business® campaign?
You bet! Just let us know and we’ll do the rest.
We have over three decades of experience creating successful direct mail campaigns for small businesses all over the US. When it comes to marketing with proven results, we are your best choice!
We have partnered with some of the best mailing list vendors to ensure your bulk mail is hitting only the most qualified prospects. We target your promotion to reach new customers that are similar to your current best customers.
Want to learn how to grow your business and ways to bring in more new customers? We can help you increase your sales and expand your business by sending custom targeted mailers to your service area. Our advice is free and we can give you ideas and strategies on how to increase the number of prospects that are inquiring about your services.
We print all of our postcards in our in-house facility direct to the United States Post Office doorstep! Contact us and we will be happy to show you examples of our quality - we will mail you free samples!
We have created hundreds of templates for post cards that you can use to get more customers including prospecting cards, invitations, announcements and reminders. Or, we can come up with a custom plan for your business using the tips and tools we have put together after creating tens of thousands of campaigns for businesses trying to get more leads!
Google Retargeting. Facebook and Instagram Social Match. Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, Facebook/Instagram, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind.
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